MADD RACING

BRAND GUIDELINES

This team was born out of my love of motorsports.

Steering away from traditionally "feminine" colors, I created the brand to fit the unapologetically bold world of motorsports while still standing out against other teams.

After designing Madd F1's brand identity, I focused on how the team would make a name for themselves among other Formula 1 teams.

Social media, car livery, and merch were the most important pieces to me.